- Posted by Claire McCray 29 Jul
- 0 Comments
Defense One Launches Redesigned Website to Provide Readers with an Easy-to-Read Format and Greater Functionality
The New Website Builds on Defense One’s Foundation of Innovation
Washington, D.C. (July 29, 2020) — Defense One, the award-winning national security and military news brand of Government Executive Media Group Inc., on Tuesday launched its redesigned website. This is the site’s first major overhaul since the exciting 2013 debut of its original design, a photo-forward, mobile-oriented news site like none other in defense media. Defense One’s new site introduces an even sleeker look with design upgrades, features, and improved navigation that better highlight and showcase its vast library of articles and commentaries, the award-winning Defense One Radio podcast, newsmaker events like the annual Defense One Tech Summit, and soon an extensive catalog of videos, and more. Some of the notable updates include:
- Improved overall reader experience and navigation
- Homepage one-click access to Defense One Radio, featured video, upcoming events, and other exclusive editorial content
- New homepage “trending” topics bar, giving one-click access to articles sorted by hot topics, such as “Russia,” “2020 Elections” and “Artificial Intelligence”
- “Breaking News” alert tags
- A new “Voices” homepage module, featuring the most recent stories from Defense One writers and contributors
- Additional modules to highlight selected articles, events, and sponsored content
“After months of detailed work with our talented web design and development teams, we are so thrilled to see the new Defense One site go live,” said Executive Editor Kevin Baron. “I’ve loved Defense One’s original gunmetal-and-gold site design from the moment I saw it, in 2013. But with news cycles churning faster than ever, we knew we needed a refresh with better ways to keep our journalism, commentary, and other offerings in front of readers a bit longer. I also love that now, when news hits, we can instantly steer readers via our topic pages to extensive lists of links to reporting and analysis on whatever the news may be, whether China or domestic extremism, missiles or robots, special ops or White House politics. I’m particularly glad we are now able to better showcase our podcasts, events, and video — all of the hard work we invest in bringing useful and impactful information to our audience that’s other than on the written page. Happy 7th anniversary to us.”
In addition to providing readers with an enhanced experience, Defense One’s redesign will also provide more readily accessible sponsored content opportunities. These features include increased usability for desktop and mobile, such as infinite scroll, enhanced ad units, and the addition of trending bar and featured sponsor content on aligned channels.
“This is an incredible opportunity to serve the military and national security audience Defense One reaches by further highlighting our award-winning editorial content,” said Daniela Fayer, Defense One’s publisher. “Given the specialized markets that Defense One serves, we are confident this highly anticipated relaunch of Defense One’s website will go above and beyond in providing today’s leaders and decision-makers in defense with the mission-critical information they need in an easy-to-read format that they have come to expect from Defense One.”
Since 2013, Defense One has consistently grown its audience and revenue, recently setting consecutive monthly pageview traffic records during the coronavirus outbreak with more than 1 and 2 million page views. Since February 2020, the Defense One Radio podcast has been downloaded over half-million times, and since its launch in 2018 has been honored with an Eddie Award for journalistic excellence and was a finalist for a Jesse H. Neal Award for best podcast. Increasingly, Defense One has become a media partner to several major international policy events and think tanks as its journalists continue to cover the globe, speaking and moderating world-leader events at NATO headquarters in Brussels, London, Bratislava, Singapore, Aspen, and more. Roughly 23 percent of Defense One’s readership is located outside of the continental United States.
About Government Executive Media Group, Inc:
Government Executive Media Group, Inc. (GEMG) is dedicated to providing federal, state, and local government leaders with trusted and useful insights and best practices to help them advance their organizations’ missions. Through its market-leading Government Executive, Nextgov, Defense One, and Route Fifty brands, GEMG reaches over 1.9 million government influencers nationwide each month across digital, print, and events offerings.